Supreme Horseware Australia (hereafter referred to as the “Supreme Horseware”) is the owner, operator and licensor of the website at (“Website”) and the horseware products, including those available on and through the Website (“Supreme Horseware Products and Services”). The Customer’s rights to use the Website and purchase Supreme Horseware Products (collectively the “Service”) are set out in these Terms and Conditions (“Terms and Conditions”) at [] and Supreme Horseware Privacy Policy (“Privacy Policy”).

Supreme Horseware Terms and Conditions and Supreme Horseware Privacy Policy are collectively referred to as the Agreement (“Agreement”).

Supreme Horseware provides this Privacy Policy to help the Customer make an informed decision about whether to use or continue using Supreme Horseware Service. If the Customer does not agree to Supreme Horseware practices, please do not use the Website or Service.

This Privacy Policy is subject to the Terms and Conditions. The Customer’s use of the Website and the Service and any Personal Data the Customer provides on the Supreme Horseware Website or Service remains subject to the terms of this Agreement.

Capitalised terms defined in Supreme Horseware’ Terms and Conditions have the same meaning in this Privacy Policy.

Supreme Horseware knows how important security and privacy is to the Customer. They are at the heart of Supreme Horseware and as such Supreme Horseware strives to make things as safe and clear as possible for everyone involved.

This Privacy Policy sets out how Supreme Horseware (“Supreme Horseware Australia”) treats the privacy of those who use Supreme Horseware Website and associated services and others with whom Supreme Horseware interacts.

Please take a moment to read this Privacy Policy so the Customer understands how The Customer’s Personal Data will be used.


Part A: Privacy Policy

1. Application

This Privacy Policy applies to all Personal Data processed by Supreme Horseware, including, but not limited to Personal Data and Billing Information submitted by Users through the Service.

This Privacy Policy does not apply to the practices of companies that Supreme Horseware does not own or control, or to individuals whom Supreme Horseware does not employ or manage, including any of the third parties to which Supreme Horseware may disclose Customer information as set forth in this Privacy Policy.


2. Changes

From time to time Supreme Horseware will review the Privacy Policy to keep pace with changes in Supreme Horseware Service and any data protection and privacy laws applicable to the processing of Personal Data that Supreme Horseware Australia are committed to comply with, including:

a) the Privacy Act 1988 (Cth, Australia);
b) the Privacy Act 1993 (New Zealand);
c) the Personal Data Protection and Electronic Documents Act, SC 2000, c5 (federal, Canada);
d) the Personal Data Protection Act (Alberta, Canada);
e) the Personal Data Protection Act (British Columbia, Canada);
f) all applicable United States federal and state privacy laws, including, but not limited to, the California Online Privacy Protection Act (CalOPPA), Early Learning Personal Data Protection Act (ELPIPA);
g) the General Data Protection Regulation (EU);
h) the Data Protection Act 2018 (UK);
i) any other applicable privacy legislation.

(the above collectively referred to as “Data Protection Laws”)

This Privacy Policy is Supreme Horseware’ most recently updated Privacy Policy. The Customer’s continued use of the Website and Service constitutes The Customer’s agreement to this Privacy Policy and any amendments. Supreme Horseware encourages the Customer to read the Privacy Policy carefully.


3. Collection of Personal Data

Supreme Horseware may collect the following categories of Personal Data in in the following situations:

(a) Personal Data the Customer voluntarily provide to Supreme Horseware:

This includes Personal Data provided by the Customer directly (whether face-to-face, by telephone, email, online forms, post, through social media or by communicating with Supreme Horseware in any way), when the Customer makes an enquiry through Supreme Horseware Website or over the phone or when the Customer enters into a transaction with Supreme Horseware by purchasing a product the Customer is voluntarily giving Supreme Horseware the Personal Data that Supreme Horseware collects.

Categories of Personal Data: The Personal Data Supreme Horseware may collect includes The Customer’s name, physical address, email address, phone number, billing information and feedback on the Service.

(b) Supreme Horseware email marketing list: If the Customer elects to sign up to Supreme Horseware email marketing list, Supreme Horseware may collect The Customer’s name, email address, and email marketing preferences.

(c) Personal Data Supreme Horseware collect automatically: When the Customer uses Supreme Horseware Service or browse Supreme Horseware Website, Supreme Horseware may collect information about the Customer’s usage and web browsing. Supreme Horseware may collect the Personal Data as log files, or through cookies or other tracking technologies (see the “Cookies and tracking” below for more information), store it, and link it to the other Personal Data Supreme Horseware holds about the Customer.

Categories of Personal Data: The Personal Data Supreme Horseware may collect includes the Customer’s IP address, the Customer’s operating system, the Customer’s browser ID, time, date, the Customer’s browsing activity, the Customer’s interaction with the Service.

(d) Statistical information: Supreme Horseware may collect statistical (non-personal) information about the Customer’s use of the Website and the Service to improve the features and overall Customer’s experience. This may include statistical information such as pages accessed on the Website and the Service, search terms, links that are clicked on, Website and Service visit times, browsers and operating systems, IP address, and cookies.

(e) Cookies and tracking: Supreme Horseware may use various technologies to collect and store information when the Customer uses Supreme Horseware Service, and this may include using cookies and similar tracking technologies, such as pixels and web beacons. The Customer may control the use of cookies at the individual browser level; however, The Customer’s use of the Website and Service may be affected.

The Website does not currently recognize Do Not Track (DNT) signals sent by Supreme Horseware Users’ web browsers.


4. Use Of Personal Data   

Supreme Horseware process Personal Data for the following purposes:

(a) to respond to enquiries, feedback or complaints received from the Customer;
(b) to perform authorised financial transactions as part of the purchase process;
(c) to provide a personalised service;
(d) to analyse and evaluate Supreme Horseware Customer’s use of the Website;
(e) to combat and prevent breaches of Supreme Horseware Terms and Conditions, other Customer agreements, this Privacy Policy and Supreme Horseware other policies;
(f) for directly marketing to the Customer (including by email, post, other means, or through functionality within the Service) with information about Supreme Horseware Service;
(g) on an aggregated non-identifiable basis, to:
(i) help Supreme Horseware understand its market position;
(ii) assist with marketing Supreme Horseware Service to others, including in respect of any online advertising; and
(iii) deliver a statistical result to help with general Supreme Horseware announcements;
(h) to protect Supreme Horseware legal interests and fulfil Supreme Horseware regulatory obligations (if and to the extent necessary);
(i) in other circumstances, provided Supreme Horseware comply with applicable Data Protection Laws.


5. Lawful Basis for Processing 

Performance of a contract: The Customer acknowledges and agree that the processing identified below is necessary for the performance of a contract to which the Personal Data is central.

(a) to manage and deliver the Service; and

(b) to manage any disputes (including disputes over invoices or delivery of Service).

Legitimate interests: In respect of all other processing of Personal Data detailed in this Privacy Policy (including direct marketing activities), such processing is necessary for the purposes of a legitimate interest pursued by Supreme Horseware, and Supreme Horseware have assessed that such interests are not overridden by the interests or fundamental rights and freedoms of the persons to whom the Personal Data relates. The Customer has the right to object to the way Supreme Horseware process the Customer’s Personal Data where the processing is based on legitimate interests. For more information see “The Customer’s Rights” section below.


6. Direct marketing

All those with whom Supreme Horseware interacts have the option to opt-out of receiving direct marketing communications from Supreme Horseware. If the Customer does not wish to continue to receive direct marketing communications from Supreme Horseware and/or selected third parties, the Customer should opt-out by clicking on the “unsubscribe” link in any email communications that Supreme Horseware might send the Customer.


7. Retention and deletion of Personal Data

Supreme Horseware will retain the Customer’s Personal Data for as long as Supreme Horseware needs to provide the Customer with Supreme Horseware Service.

Supreme Horseware takes steps to regularly destroy Personal Data, however Supreme Horseware may:

(a) in some cases, retain a copy of the Customer’s Personal Data to comply with Supreme Horseware legal obligations, resolve disputes, enforce Supreme Horseware agreements and to comply with Supreme Horseware trust and safety obligations. Personal Data retained for this purpose will be archived and stored in a secure manner and will not be accessed unless required for any of these reasons; and

(b) retain Personal Data in an aggregated, de-identified or otherwise anonymous form, such that there is no reliable way of identifying the Customer from the information.


8. Disclosure of Personal Data

Supreme Horseware will not sell Personal Data to anyone.

Supreme Horseware may at its discretion use other third parties to provide essential services on Supreme Horseware website or for Supreme Horseware processes. Supreme Horseware may share the Customer’s details as necessary for the third party to provide that service.

Some of these third parties include Supreme Horseware use of WordPress and WooCommerce to power Supreme Horseware online store and Google Analytics to help Supreme Horseware understand how Supreme Horseware customers use the Website. More information about how Google uses Personal Data can be found here: Customers can opt-out of Google Analytics here:

Your Personal Data is used to provide our customers with targeted advertisements or marketing communications. For more information about how targeted advertising works, customers can visit the Network Advertising Initiative’s (“NAI”) educational page at

Customers can opt out of targeted advertising here:

BING – Business/resources/policies/personalized-ads

Additionally, customers can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Supreme Horseware limits the information Supreme Horseware provide to third parties to the information they need to help Supreme Horseware provide or facilitate the provision of goods and services and associated purposes. Supreme Horseware deals with third parties that are required to meet the privacy standards required by law in handling the Customer’s Personal Data and use the Customer’s Personal Data only for the purposes that the Business gives it to them.


9. Security of Personal Data

Personal Data stored in Supreme Horseware system is protected by electronic and procedural safeguards. Supreme Horseware takes reasonable precautions to protect Personal Data (and other content) from accidental loss and theft by storing it in secure data centres. Communication between Users and Supreme Horseware servers is encrypted via industry-standard secure sockets layer (SSL).

In relation to website security, the Website is protected with an SSL Certificate. An SSL certificate serves as a digital “passport” that allows data to be transmitted over secure networks — protecting financial and credit card transactions, signups, web access to mail, sensitive information and intranets. It authenticates and encrypts the data transferred through the Website to the server.

Supreme Horseware take all reasonable steps to protect Personal Data, including through internal and external security, restricting access to Personal Data to those who have a need to know, maintaining technological products to prevent unauthorised computer access and regularly reviewing Supreme Horseware technology to maintain security. Supreme Horseware choose technology partners based on their security and privacy policies and practices.

Given internet transmissions cannot be guaranteed to be entirely secure, the Customer acknowledge and agree that the Customer use the Service at the Customer’s own risk.

In case of a Security incident or any other breach of security safeguards, such as unauthorised disclosure of Personal Data under Supreme Horseware’ control, Supreme Horseware will respond in accordance with applicable Data Protection Laws.


10. The Customer’s Rights

The Customer may decline to submit Personal Data through the Website or the Service, in which case Supreme Horseware may not be able to provide certain services to the Customer. If the Customer do not agree with Supreme Horseware Privacy Policy or Terms and Conditions, please discontinue use of the Service. The Customer’s continued usage of the Service will signify the Customer’s assent to and acceptance of Supreme Horseware Privacy Policy and Terms and Conditions.

The Customer has the right to:

(a)        access and correct the Customer’s Personal Data that is held by Supreme Horseware at any time.

(b)        request the erasure of any or all of the Customer’s Personal Data;

(c)        restrict or object to the processing of any or all of the Customer’s Personal Data; and

(d)        withdraw any consent to processing that the Customer have previously given in respect of any or all of the Customer’s Personal Data.

Please contact Supreme Horseware (see contact details at the end of this Privacy Policy) with any questions or comments about this Privacy Policy, the Customer’s Personal Data, The Customer’s consent, access, correction requirements, or the Customer’s opt-in or opt-out choices.

Please note that where Supreme Horseware is not, or are no longer, in a position to identify the Customer within the information Supreme Horseware hold (including because of any de-identification techniques Supreme Horseware may have employed), then the Customer’s rights as described above shall not apply.

Supreme Horseware will respond to any request made in respect of the above in accordance with the applicable Data Protection Laws.

Supreme Horseware will respond to any request made in respect of the above without delay, but in any case, within one (1) month of a request, or two (2) months where the requests are complex or numerous (in which case, Supreme Horseware will inform the Customer of such delay).

If Supreme Horseware Customer is a European resident, they have the right to access personal information Supreme Horseware hold about them and to ask that their personal information be corrected, updated, or deleted. If a customer wishes to exercise this right, contact is to be made through  the contact information below.

Additionally, if our customers are European residents Supreme Horseware notes that the Business are processing their information in order to fulfill contracts Supreme Horseware might have with them (for example if they make an order through the Site), or otherwise to pursue Supreme Horseware legitimate business interests listed above. Additionally, their information will be transferred outside of Europe, including to Canada and the United States.


Part B: The Customer’s Responsibilities

11. Uploading and transferring other people’s Personal Data through the Service

By accessing and using the Service to upload and transfer other people’s Personal Data, the Customer agrees that the Customer:

(a) Comply with all Data Protection Laws: will comply with the Customer’s obligations under all applicable Data Protection Laws;

(b) Obtain consent: have obtained (or shall obtain) all consents necessary under Data Protection Laws, for Supreme Horseware to process the Personal Data through the Service as the Customer direct, and that such consent is obtained from the correct person.

(c) Withdrawn consent or objection to processing: must notify Supreme Horseware without undue delay if any Customer withdraws their consent, or any part of their consent, or objects to any processing of Personal Data through the Service. This shall include any withdrawal of consent.

(d) Security breach: upon becoming aware of a security incident, or any other breach, or suspected breach, of the Customer’s security safeguards, must notify Supreme Horseware without undue delay and shall provide timely information relating to the security incident as it becomes known or as is reasonably requested by Supreme Horseware;

(e) Evaluation of the Service: are responsible for reviewing the information made available by Supreme Horseware relating to data security and making an independent determination as to whether the Service meet the Customer’s requirements and legal obligations under Data Protection Laws.

(f) Updates to Terms and Conditions and Privacy Policy: acknowledge that the Service is subject to technical progress and development and that Supreme Horseware may update or modify its Terms and Conditions and this Privacy Policy from time to time, and the Customer agrees to review the latest version of the Terms and Conditions and Privacy Policy from time to time.


12. Questions and Comments

If the Customer has any questions or comments, or wants to access, update, or delete the Personal Data Supreme Horseware holds about the Customer, or have a privacy concern please write to Supreme Horseware at:

Sales Team

Address: PO Box 590, Sorell, TAS, 7172 Australia


Please provide sufficient detail about the information in question to help Supreme Horseware locate it. Supreme Horseware will respond to any privacy request in compliance with the applicable Data Protection Law.